The 2019 season could hardly have got off to a better start for Callaway after Xander Schauffele – using the Epic Flash Sub Zero Driver and Apex Pro 19 irons - produced a tournament winning display at the PGA Tour's Sentry Tournament of Champions in Hawaii.
The new products being released include Woods, Irons, Hybrids, Wedges and Golf Balls. Here we take a look at them in more detail.
Epic Flash & Epic Flash Sub Zero Drivers
The Epic Flash drivers feature Callaway's ground breaking Flash Face Technology, whereby the inside of the titanium face features dozens of ripples flowing from heel to toe. The result – Callaway say - is noticeable gains in distance and longer drives when you make a solid contact.
Flash Face Technology is truly ground breaking because it's the first time AI (Artificial Intelligence) has been used in golf club development.
The Epic Flash drivers also feature Callaway's Jailbreak Technology – two internal bars behind the clubface that stiffen and stabilise the crown and sole on impact that result in faster ball speed and more distance.
Another feature of the Epic Flash range is the sliding adjustable weight for draw, fade or normal bias. The Epic Flash has a 16-gram adjustable weight and the Epic Flash Sub Zero has a 12-gram adjustable weight.
The Epic Flash Sub Zero model features all of the same technologies as the Epic Flash but in a more solid, compact and low-spin head design.
RRP: £269.00
Product at Retail: February 1 st
Epic Flash & Epic Flash Sub Zero Fairway Woods
Like the Epic Flash driver range, Callaway's Epic Flash fairway woods feature the new Flash Face Technology - to help golfers of every level get more ball speed and distance.
While the Epic Flash Drivers have a titanium face, these fairway woods have an ultra-thin, forged Carpenter 455 steel clubface that incorporates Callaway's renowned Face Cup Technology and the new Flash Face Technology.
Epic Flash fairway woods also feature Callaway's Jailbreak Technology to promote ball speed and distance.
The Epic Flash Sub Zero fairway wood features two adjustable sole weights (2 grams & 16 grams) that enable changeable ball spin and trajectory. The 16 gram weight in the forward position is the lowest spin setting. While the 16 gram weight in the rear setting creates higher ball flight and allows forgiveness.
RRP: £269.00
Product at Retail: January 25 th
Apex 19 Irons & Apex Pro 19 Irons
Callaway's new Apex 19 and Apex Pro 19 irons are a range of premium forged irons that are precision engineered with the latest technology.
These stylish looking irons have a platinum chrome finish and feature a forged 1025 carbon steel body. Callaway have created a new standard for ‘incredibly soft feel' by injecting Urethane Microspheres into the clubface – over one million tiny air pockets that are designed to dampen any unwanted vibrations without affecting the ball speed.
In the creation of the Apex Pro 19 irons, Callaway believe that they have created a new category in golf club design, their first ever Tour performance iron - an iron for better players who want all the benefits of a Tour level design. A thin top line, straighter leading edge, higher toe and smooth hosel transition for a Tour performance shape.
Another significant feature is the positioning of a tungsten weight inside each clubface at the optimum point for off centre hits that helps to retain ball speed and increase forgiveness.
Both sets of irons feature Callaway's 360 Face Cup technology – a shallow flexible rim around the perimeter of the face – that flexes and releases at impact to provide faster ball speed and consistent distance for centre and off-centre hits.
RRP: £1,299 in steel shafts. £1,399 in graphite shafts
Product at Retail: January 25 th
Apex 19 Hybrid
Callaway's new Apex 19 Hybrid is the first hybrid to feature their Jailbreak Technology – two internal bars behind the clubface that stiffen and stabilise at impact that result in faster ball speed and more distance.
This latest hybrid provides the benefits of a hybrid while maintaining the spin characteristics and controlled ball flight of a long iron for better players and Tour Pros.
It has a forged clubface made from Carpenter 455 Steel - designed for increased ball speed - and comes in a dark PVD finish with a True Temper Catalyst Shaft.
Available in 18, 20, 22 and 24 degree lofts.
RRP: £249
Product at Retail: January 25 th
Callaway PM Grind 2019 Wedge
Callaway's new PM Grind 2019 wedges have been co-designed my Phil Mickelson, arguably the greatest wedge player in history, and Roger Cleveland, arguably the greatest wedge designer in history.
Improvements have been made on the previous Callaway PM wedge, making it easier to hit what Phil believes to be the three essential shots in wedge play:
• The Knockdown – a low flying, high spinning shot ideal for attacking the pin
• The Hit & Check – a short pitch that bounces twice and stops
• The Flop – the high flying, steep landing, fast stopping greenside shot made famous by Phil
This new wedge from Callaway features their new Groove-in-Groove technology where micro-grooves have been machined into the face at a 20 degree angle, making them perpendicular to the target when you open the face, which promotes more spin than ever before.
The new PM Grind is also now more offset than before. This allows the ball to be played further back in the stance and makes it easier to position the hands ahead of the ball. The face also features a higher toe which promotes a lower trajectory and provides more space high on the face for flop shots from tall grass.
In creating this new wedge with Phil Mickelson, Roger Cleveland stated … “This wedge is going to help a lot of players hit shots they couldn't hit before.”
The PM Grind 2019 comes in a choice of Platinum Chrome and Tour Grey.
Available Lofts 54/14, 56/14, 58/12, 60/12, 64/10
RRP: £149
Product at Retail: January 25 th
New Callaway Golf Balls for 2019
The ERC Soft golf ball is an extraordinary achievement - a distance ball with soft feel.
It's made possible by Callaway's new Hybrid Cover – the incredibly soft multi-material cover designed to promote a combination of faster ball speed for longer distance with a soft feel.
Around the green it's been engineered to create noticeably higher spin, allowing you to play more aggressively on approach shots and in your short game.
RRP: £34.99 per dozen
Product at Retail: February 8 th
The new Supersoft combines Callaway's lowest compression golf ball with a new softer cover and HEX Aerodynamics.
The ultra-low compression core is designed for less spin and straighter shots. While the Hex Aerodynamics pattern is designed to reduce drag for increased carry and longer distance.
Around the green, the softer Trionomer cover enables greater shot stopping spin and better feel to improve your short game performance.
RRP: £22.99 per dozen
Product at Retail: February 8 th
The new Supersoft Magna is a completely new kind of golf ball design to make the game easier and more fun. It's a larger, more forgiving golf ball that still conforms to USGA Rules, designed for developing players looking for more distance and easy launch.
It's an over-sized ball that has all the characteristics of the Supersoft with an easy-to-hit construction.
RRP: £22.99 per dozen
Product at Retail: February 8 th
