Fescue & Dunes has added six venues in England and the Republic of Ireland to its growing portfolio of destination golf partners.
The US-based e-commerce company has signed agreements with Walton Heath in Surrey, Royal Cinque Ports in Kent, Hillside in Lancashire, Baltray in County Louth, Druids Glen in County Wicklow and Strandhill in County Sligo.
Fescue & Dunes sells authentic club-branded merchandise online, primarily to North American golfers who have visited a course or plan to play it. Its service also enables golfers to purchase clothing after returning home, extending the retail relationship beyond the traditional pro-shop visit.
Six clubs join an established portfolio
The new agreements add a mix of heathland, parkland and links golf to the platform. Royal Cinque Ports, a regular Final Qualifying venue for The Open, will stage the Women’s Amateur Championship in 2027.
Fescue & Dunes already works with Royal St. George’s, Portmarnock, Royal Dublin, Tralee, Dundonald Links, Machrihanish Dunes, Dumbarnie Links and Norway’s Lofoten Links. Its existing partners also include Royal Birkdale, which hosted the 154th Open Championship in July.
Co-founder Tim Neill said the six additions reflected the company’s progress since the beginning of 2026.
“Our goal has always been to create a better way for golfers to access authentic merchandise from the courses they love, while helping clubs extend their brands beyond the clubhouse and reach a much wider international audience,” Neill said.
He said the response from venues and golfers had encouraged the company as it developed relationships with established clubs in the international golf market.
E-commerce without additional inventory
Neill and fellow marketer Joe Petrucci founded Fescue & Dunes in August 2024. The business provides design, production, e-commerce and fulfilment support, allowing partner venues to market products without upfront investment or additional stock.
Its system helps clubs collect and use customer data while offering more flexible purchasing windows than conventional merchandise supply chains. The company’s focus on travelling golfers supports its continued involvement with the golf tourism trade, including a second year as a Premium Partner of Elevate Golf.
Conor McDonald, golf operations manager at Druids Glen, said the arrangement would maintain the resort’s connection with international visitors after their trips.
“As an international golf destination welcoming so many visitors from North America and across the world, it is important that the connection they form with Druids Glen can continue long after they return home,” McDonald said.
Fescue & Dunes will manage the e-commerce and fulfilment process for Druids Glen, making its branded merchandise available to golfers beyond the resort’s on-site retail operation.
Related: Loganair’s Direct Flight to Campbeltown puts Machrihanish Dunes Within Two Hours of London
Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.