FootJoy launch Premiere Series Wilcox & Issette models

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Inspired by then, supercharged for now
Posted on
March 19, 2023
by
The Editorial Team in
Estimated reading time: 4 minutes

The Premiere Series family of shoes, inspired by golf shoes of the past and supercharged for today’s game, is far and away the choice of more Tour players than any other shoe. Worn by the likes of Justin Thomas, Max Homa, Will Zalatoris, Cam Young, Jessica Korda and many, many more, the Premiere Series combines premium construction, performance innovation and unmatched comfort and support with a distinctly modern interpretation on a classic design.

FootJoy, the #1 Shoe in Golf, is introducing two new members to the Premiere Series collection with the launch of the stylish new Premiere Series Wilcox for men and Premiere Series Issette for women. Both offer amazing traction, great stability, lightweight construction and a refined, modern twist on a classic silhouette.

“The Premiere Series continues to raise the standard for performance and innovation rooted in authentic, classic styling,” said Patrick Trubiano, Director of Product Management, FJ Footwear. “Players at all levels have adopted the Field and Packard styles at unprecedented rates, and the new Wilcox and Issette patterns are sure to energise the classic category even more.”

Inspired by then

The Premiere Series features great details that exude craftsmanship, using full grain leather that offers unparalleled beauty, fit and comfort. These new additions include modern details that deliver an iconic look for players with a discerning sense of style.

Supercharged for now

The VersaTrax+ outsole is engineered with multiple densities of traction elements to create a system that delivers excellent performance on any surface. Translucent rubber traction elements offer a high-end look and feel while providing excellent traction with each step.
The specifically designed anti-channeling traction pattern creates grip for any lie, stance or angle.

The Premiere Series also delivers on comfort, featuring a Ortholite® EcoPlush FitBed® that delivers perimeter stability in the heel as well as super-soft and comfortable custom underfoot cushioning. OrthoLite does not take a set, so the cushioning continues to rebound and will remain the same for the life of the shoe.

The Premiere Series Wilcox and Issette will be available from March 17th.

For those looking to design their own golf shoes, The Premiere Series line is available on MyJoys. Create custom MyJoys with millions of possible combinations of colors, prints, laces and more, available for both men and women in both Laced and BOA®.

Learn more at FootJoy.co.uk and follow @FootJoyEurope on Instagram, Twitter and FootJoy UK and Ireland on Facebook.

 

Features & benefits

Premiere Series Wilcox

- Premium Construction: Hand-selected, premium full grain leather from Pittards® offers unparalleled beauty, fit and resistance to stretching.

Leather detailing delivers an iconic look for players with a discerning sense of style.

- Performance Outsole: The VersaTrax+ outsole is engineered with traction elements to create an outsole that is perfect for on course performance with wear-of-the-course versatility.

- Complete Support: An OrthoLite EcoPlush FitBed to ensure all-day underfoot comfort.

- Grip on Any Surface: Multiple TPU durometers of TPU provide traction characteristics targeting different types of surfaces. Harder TPU elements for ultimate on-course grip, and softer TPU for traction on harder surfaces.

- One-year waterproof warranty

Available styles:
- White
- White/Navy/Black
- SRP: £189.99/ $240.00
Launch at retail: March 17, 2023

Premiere Series Issette

- Fashionable Leather: Full grain leather offers outstanding comfort, breathability and durability.

- Performance Outsole: The VersaTrax+ outsole is engineered with traction elements to create an outsole that is perfect for on course performance with wear-of-the-course versatility.

- Complete Support: An OrthoLite EcoPlush FitBed to ensure all-day underfoot comfort.

- Tour-Proven Traction: Equipped with Pulsar LP cleats by Softspikes® low profile spikes that deliver stability and support from the moment you step foot onto the course.

- One-year Waterproof Warranty

Available styles:
- White/Black
- White/Pink
- SRP: £144.99/ $200.00
Launch at retail: March 17, 2023 (FootJoy.co.uk only in UK)

The Editorial Team Avatar

About The Editorial Team

The editorial team at Golf Today strives to provide readers with captivating content that celebrates the rich heritage and exciting developments in the world of golf. Their collective expertise and dedication ensure that Golf Today remains a premier destination for golf enthusiasts seeking the latest news, insightful analysis, and engaging stories from the world of golf.

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