The Frick Bio
A PGA of America Golf Professional, became the Championship Director for the 2026 KPMG Women’s PGA Championship in March 2025, marking the first time a female PGA of America Member has held this role for a Spectator Championship.
In her role, she manages all onsite operations, ensuring the event remains a premier fixture in women’s golf. With eight years at the PGA of America, Frick has previously contributed to the Player Engagement and Member Championships departments and was also a 2024 Dallas Business Journal Women in Business Award recipient.
The Frick Story
My grandparents introduced me to golf when I was eight years old and my whole family played together often. I remember standing on the tee at one of my last high school golf tournaments, soaking in everything around me.
Without a doubt, I loved this sport, but I had so many questions about how it all worked. How do they mow the greens and fairways? Why does the ball go left sometimes? Who makes sure everything runs smoothly here? These thoughts made me realize that golf was more than just a game to me.
This curiosity led me to Ferris State University, where I pursued the PGA Golf Management program, just like my uncle had done many years before me. Here, I learned the answers to my questions. I discovered that I wanted to be “the one who makes sure everything runs smoothly” at tournaments, and ultimately Major Championships. At Nantucket Golf Club, my first college internship, my most favorite days were member-guests and club championships. I loved the thrill of creating lasting memories for people on the golf course. From there, I was all in on this dream. Every internship or job thereafter included tournament operations: from junior golf, to the PGA Tour and LPGA Tour.
Those early career experiences led me to the PGA of America, where I explored even more facets of the sport, from Player Engagement to Member Championships. Each role deepened my appreciation for the behind-the-scenes efforts that elevate our game, and specifically, our Championships.
Looking back, it’s funny how that small pause on the tee box, filled with questions, set the stage for such a rewarding journey. Today, as the Championship Director for the 2026 KPMG Women’s PGA Championship, I am honored to have the opportunity to share my passion for the sport with the rest of the world and bring an exceptional Championship to life. I’m excited to take the lessons from every step of my journey and implement them into this role, always remembering to bring that curiosity and energy that I felt as a high school golfer to work with me each day.
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You were recently elevated to the position of championship director for the 2026 KPMG Women’s PGA Championship – becoming the first female PGA of America member to serve as a championship director for one of the marquee events of the Association. What specific skill sets are necessary for such a position?
This position requires a lot of relationship building and aligning multiple stakeholders to help execute an incredible Championship that elevates the women’s game.
I think in order to do that you have to be a strong communicator and personable enough where others feel your passion and grab onto it.
You have to also be innovative and willing to think creatively when it comes to the fan experience and how the community wraps their arms around the Championship.
What sparked your interest in golf originally?
My grandparents gave me my first set of clubs when I was eight.
I loved that it was an outdoor sport and something I could do to spend more time with them, as well as my parents and sister.
You’ve been on the frontlines in organizing and handling various other outreach efforts on behalf of the PGA of America. What have you learned previously from the other positions you’ve held?
I’ve learned the importance of a team and having the right people surrounding you. At the PGA of America, there are so many talented people that I’ve had the opportunity to work with.
When we work together around the same common goals, that’s really where the magic happens. Personally, it’s also so important to have a support system to lift you up during the longer days and challenging environments.
How much time do you have to actually play golf?
I don’t play as much golf as I would like to, but it’s probably about 2-3 driving range sessions and 1 round each month.
If you could change one thing in golf unilaterally – what would it be and why?
I would like golf to be a little more accessible to people. I think we’ve come a long way as a sport and still have room for growth, but I believe that everyone should have the opportunity to enjoy such a special game. I also think this starts with the way we define it.
Golf no longer needs to be an 18-hole round, taking 5 hours and costing $150+. It can be played through technology, on putting greens and short courses, etc. We can meet people where they’re at and cater a golf experience to their interests and skill levels.
Best advice you ever received. What was it and who was it from?
My mom always used to say to me “Don’t let the turkeys get you down” which basically meant to always keep my head held high and never give up.
It’s a simple message but it applies to so many things in my work and in life. “Turkeys” can be anything…nerves about a presentation, a weather cancellation at an event, etc.
Regardless of the situation, the saying has always reminded me to focus on what I can control and not let factors outside of my control get in the way.
Complete the sentence — Laura Frick is —
Determined to make an impact on the world through the game of golf.
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For more info go to:
www.kpmgwomenspgachampionship.com
