The Spring / Summer 2023 Farah Golf collection is made up of timeless pieces with understated prints and patterns that cleverly acknowledge its British heritage. The Farah® brand has a rare authenticity that is clearly reflected in the golf collection. The green ‘F’ motif and instantly recognisable ‘F-Tab’ feature across all of the clothes in the collection and create an instant bond between Farah® and modern golfers.
For this season, the fabrics in the range have a visible golf edge. They are sportier, and hence more functional for golf, but will still allow Farah Golf customers to comfortably move from the fairway to the clubhouse. The new colours, Oyster Mushroom and Cilantro are easy to wear and have been transformed into cool tonal patterns across the range with pieces that have a story of their own.
A notable example is the Hawkins polo. The inspiration for the pattern on the Hawkins comes from a desire to create a subtle connection to the Farah® brand itself, with incredibly cool use of silent branding. The polo carries a repeat pattern of curved contour geographical lines that creates a visual representation of the Farah UK HQ on an Ordnance Survey map.
There are two statement polos in the collection that will allow Farah Golf customers to display their individuality. The first is the Starkey which carries a 3-tone all over print that creates a very cool, eye-catching, mottled effect. This technical polo is available in Cilantro, Regatta Blue and Black. The second of the more striking patterns comes in the Fritch polo. The Farah ‘F’ has been repeated, in numerous assorted sizes, and have been randomly overlapped to create an understated, cool tonal print. This overall print polo is available in three traditional golf colours which will appeal to a golfer looking for something original, yet easy to wear.
The repeat ‘F’ pattern can also be found in the new Hebron gilet. From the outside this is a classically presented, full zip gilet with fabric that delivers wind resistance making it ideal for blustery days on course. Unzip the garment to reveal the new pattern on the inner lining of the gilet for added interest.
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