TaylorMade Golf Company introduces #MyTaylorMade family into Europe

Personalised programme offers thousands of combinations to personalise products

TaylorMade Golf Company, an industry leader in innovation and technology introduces the personalised product programme, which is already available in the UK, to the European market. Which now includes Germany, France, Sweden, Spain, Ireland, Italy, Netherlands, Denmark, and Switzerland only. The company continues to grow its #MyTaylorMade personalised offerings, which now includes, MySpider X, MySpider Tour, MyMG2 and MyHi-Toe.



The programme is inspired by trends seen on the PGA Tour where players personalise clubs, such as wedges, to display their unique personalities. TaylorMade is now giving all golfers the ability to make their wedges and putters uniquely their own and deliver a service that has historically been reserved for the game’s top players.



MYSPIDER TOUR and MYSPIDER X PUTTERS

MySpider X is the most recent generation in TaylorMade’s MySpider line of putters following MySpider Tour. The possibilities are nearly endless with the ability to personalise MySpider X putters with colour, sightline, weights, and tour proven Pure Roll™ face insert.

Customisation Options:

  • Choose from three different hosel options:
  1. Single bend – Face Balanced, designed for the player that prefers to putt with a “straight back, straight through” stroke.
  2. Short slant – 30° of Toe Hang and ¾ offset, this hosel is designed for the player that has an arcing putter stroke.
  3. Flow neck (RH only) – 23° of Toe Hang and full offset, this is a longer, more traditional hosel which is designed for the player that has a slightly arcing putter stroke



  • The option to include TaylorMade’s new Optically Engineered True Path™ Alignment Sightline
  • Four different sightline options: no sightline, single sightline, short single line and T-sightline
  • The ability to customise head colour, weight colour, face insert colour, sole plate colour, TaylorMade badge colour, Spider X badge colour and grip colour to thousands of possible combinations
  • Shaft length options between 32″-36″, available in .25″ increments


MYMG2 WEDGE

MyMG2 Wedge is the third member of the #MyTaylorMade programme of personalised products. Consumers will be able to first pick the finish of their wedge – Cobalt Nickle, Black, Chrome, or Raw with the bounce that best fits their game. Personalisation has four different engraving options, numerous paint fill colours, and different shaft and grip options to choose from.


Customisation Options:

  • Choose from four different finishes:
  1. Chrome – A classic and timeless finish.
  2. Raw finish – Un-plated wedge which will rust giving it the worn, rustic look that is preferred by many top tour athletes.
  3. Black – Presents a darker, solid look at address, adding extra aggressive styling.
  4. Cobalt Nickel: Exclusive to MyMG2, the Nickel finish provides a premium look and reduces glare at address.
  • Personalise each MyMG2 Wedge with the combination of text, initials and/or logos available in a choice of colours
  • The ability to customise the Milled Grind logo colour, TaylorMade logo colour, loft & bounce number colour, carbon steel logo colour and TPU plug colour
  • Seven different shaft options
  • Seven different grip options



MYHI-TOE WEDGE

MyHi-Toe Wedge is the next member of the #MyTaylorMade programme of personalised products. Consumers will be able to first pick the finish of their wedge – Copper, Black, Chrome, or Raw with the bounce that best fits their game. Personalisation has four different engraving options, numerous paint fill colours, and different shaft and grip options to choose from.

Customisation Options:

  • Choose from four different finishes:
  1. Copper – The same stunning colour as the original Hi-Toe wedge.
  2. Raw finish – Un-plated wedge which will rust giving it the worn, rustic look that’s preferred by many top tour athletes.
  3. Black – Presents a darker, solid look at address, adding extra aggressive styling.
  4. Chrome – A classic and timeless chrome finish
  • Personalise each MyHi-Toe Wedge with the combination of text, initials and/or logos available in a choice of colours
  • The ability to customise the Milled Grind logo colour, TaylorMade & Hi-Toe logo colour, loft & bounce number colour, carbon steel logo colour and TPU plug colour
  • Seven different shaft options
  • Seven different grip options



Pricing and availability

Now available in the UK, Germany, France, Sweden, Spain, Ireland, Italy, Netherlands, Denmark, and Switzerland all MyTaylorMade Family Products are available now at taylormadegolf.eu.

MyTaylorMade putters and wedges are shipped direct from the factory and will normally ship within 3-4 working weeks of the order being placed. Cancellations, modifications, and returns not permitted.

For more information please contact the TaylorMade Media Team below.

James Smith

PR & Communications Manager EMEA
james.smith@taylormadegolf.com
+44 (0) 1256 408768

Emma Tayler

Marketing Communications Executive EMEA
Emma.Tayler@taylormadegolf.com
+44 (0) 1256 408639

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