Wilson Golf launches new distance iron challenge

Home > Pro Shop > Equipment > Wilson Golf launches new distance iron challenge
Contest theme pits other irons against the new Wilson Staff D7 model
Posted on
March 20, 2019
by
The Editorial Team in
Estimated reading time: 2 minutes

Wilson Golf has launched a D7 iron Challenge, inviting golfers from major markets in Europe to put their own 7-iron up against its new Wilson Staff model to see how much more distance they can gain.

Wilson Golf launches new distance iron challenge

The Challenge, running for the next five months, has a ‘ours versus theirs’ theme and encourages golfers to hit three shots with both clubs to see which one gains the most yardage. A random draw will take place each month for golfer’s who gained yardage for a chance to win a year’s supply of Wilson Staff DX2 Soft golf balls.

Recently trialled at the PGA Show in Orlando, more than 97% of the 295 golfers who took up the Challenge gained an average yardage increase of 15% using the Wilson Staff D7 iron.

“The distance gains we saw at the PGA Show were just incredible,” said Doug Wright, Global Commercial Director at Wilson Golf. “Almost three-out-of-four golfers (74%) gained more than ten yards, with a third gaining over 20 yards. The results were so impressive in the US, that we’re excited to see what golfers across Europe can achieve,” he added.

Dates and venues where the Challenge will take place can be found on the constantly-updated D7 Challenge page via the Wilson website.  To take part, golfers in the UK & Ireland, Germany and France can text the figure of their average gain to a number provided by a Wilson representative on the day. Those engaged in other countries will be invited to fill out an online form.

The D7 Challenge is being backed by a major marketing campaign featuring prominent point of sale material, email campaigns and prominent consumer advertising in both print and digital media, plus featuring across Wilson’s social media platforms.

“The ultimate aim for the D7 Challenge is to generate awareness around the best distance iron we’ve ever produced,” said Wright. “This is the perfect opportunity for those who haven’t had a hit with them to really put them to the test and see the distance they can gain,” he added.

Wilson has taken the aesthetics from its award-winning FG Tour V6 and C300 irons and combined it with ground-breaking super game improvement technology with the launch of its revolutionary Wilson Staff D7 distance irons for the 2019 season.

The clubs couple the thinnest iron face ever produced by the brand in any distance model with the addition of more exclusive Power Holes under the umbrella of the new RE-AKT Technology, creating greater ball speeds for longer distances for both centre and off-centre impacts.

The Editorial Team Avatar

About The Editorial Team

The editorial team at Golf Today strives to provide readers with captivating content that celebrates the rich heritage and exciting developments in the world of golf. Their collective expertise and dedication ensure that Golf Today remains a premier destination for golf enthusiasts seeking the latest news, insightful analysis, and engaging stories from the world of golf.

Join the discussion

Leave a Reply

Your email address will not be published. Required fields are marked *

Read Next

Shane Lowry equalled the lowest score in men’s major history with a 62 in the US PGA Championship

Shane Lowry narrowly misses record-breaking 61

The 37-year-old had to settle for a 62 at Valhalla.
Scottie Scheffler made a poor start to the third round of the US PGA Championship

Rough start for Scottie Scheffler in third round

The world number one was arrested on Friday morning.
Scottie Scheffler is greeted by fans after the second round of the US PGA Championship at Valhalla

Scottie Scheffler prepared to go to trial over assault charge

The world number one says the incident arose from a ‘misunderstanding’.
Jon Rahm was among the star names to miss the cut in the US PGA Championship

Jon Rahm misses cut at US PGA Championship

The cut fell at one under par when the second round was finally completed at Valhalla on Saturday following a weather delay.
magnifiercrossmenuchevron-downcross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram