Wilson uses generative design process to create new distance club range

Home > Asia > Indonesia > Aceh > Wilson uses generative design process to create new distance club range
Cutting-edge technology in D9 range delivers distance, performance & control
Posted on
January 22, 2021
by
The Editorial Team in
Estimated reading time: 5 minutes
Wilson uses generative design process to create new distance club range
Women's irons


Wilson Golf, the brand with more Major victories (62) than any other with its irons, invested heavily in a generative computer design process to produce its new range of D9 irons and woods for players looking for the ultimate in distance, performance and control.


The innovative design process uses computer modelling software to evolve a design by simulating several club head variations to produce the most effective design possible comparing data across hundreds of versions.

โ€œThe process we used required over 100 processor cores of computing power and it helped us as an engineering team get to a final design quicker than ever before,โ€ said Jon Pergande, Manager of Wilson Golf Club Innovation. โ€œWe had 120 computers running for seven days a week to create the overall design and weโ€™re delighted with the result in creating an aesthetically-pleasing range with more distance and control than ever before,โ€ he added.

Wilson uses generative design process to create new distance club range
D9 7 Iron


D9 irons

Following on from the successful D7 irons, the new D9 range features Wilson proprietary Power Hole 2.0 Technology. The Urethane-filled pocket arrangements increase deflection and allows even more energy to transfer to the ball across the entire face for effortless higher balls speeds and increased distance. This is supported by a new ultra-thin face structure โ€“ the largest, thinnest and unsupported face in the history of Wilson irons. The responsive face also incorporates a larger sweet spot for off-centre hits.

The generative design process also created the lowest-ever centre of gravity on a Wilson iron, improving both launch and spin characteristics for increased workability around the course.


โ€œThe D9 irons represent a technological advancement showcasing Wilsonโ€™s future approach to iron design and development,โ€ said Jon Pergande, Manager of Wilson Golf Club Innovation. โ€œThe aim was to create a distance iron which generated a higher ball flight and landed softer onto greens. With straighter lines, a cleaner top line and an ultra-thin face, the D9 irons combine the look of a player's iron with the benefits of super game improvement distance technology,โ€ he added.

The new Wilson Staff D9 men's Irons come as standard with an 80g KBS UltraLite steel shaft โ€“ the lightest shaft in the KBS line-up and created especially for the D9 range โ€“ featuring a longer tip section to promote a higher ball flight. The graphite iron features the MRC Tensei AV Silver shaft in A(55g), R(60g), S(70g) options. Both shaft options come with the new Lamkin Genesis Crossline grip.

Available from mid-January 2021, the Wilson Staff D9 irons (5-PW) have an RRP of ยฃ499/โ‚ฌ590 (steel) and ยฃ579/โ‚ฌ680 (graphite).ย 

The new Wilson Staff D9 womenโ€™s irons come as standard with a Quaranta Blue graphite shaft and a Wilson Staff Womenโ€™s Performance grip.

Available from mid-January 2021, the Wilson Staff D9 womenโ€™s irons (6-SW) have an RRP of ยฃ579/โ‚ฌ680 (steel).


D9 Woods



D9 driver


The Wilson Staff D9 wood range uses the same generative design process as the irons offering incredible distance, sound and performance.

Featuring a peak kinetic response club face (PKR), which divides the face into a series of fractural zones, fine-tuning every millimeter of the surface to deliver explosive distance and performance,ย the PKR Faceย is the most technologically advanced face that Wilson has ever produced. This face design has been tested on the PGA Tour in 2020 by Gary Woodland and Brendan Steele.

D9 Women's driver


The forgiving D9 driver features a three-layer composite crown to both neutralise vibration and reduce weight, ensuring a lower centre of gravity for improved ball flight. Golfers can choose between a standard 10-gram or super lightweight 3-gram weight configuration to fine tune moment of inertia (MOI) and forgiveness.

โ€œUtilizing our proprietary software, alongside Wilson Labs and our Wilson Advisory Staff members, the D9 driver is our best driver offering yetโ€, said Pergande. โ€œThe face construction, head-shape, crown technology and PKR face all received Tour player feedback and allowed us to improve the performance at every stage and the end product is perfect for players looking for extra yards and forgiveness off the tee,โ€ he added.

The new Wilson Staff D9 men's Driver is completed with the MRC Tensei CK Blue shaft in stock A(50g), R(50g), S(60g) flex options and the new Lamkin Genesis Crossline grip. Available from mid-January, at an RRP of ยฃ299 (โ‚ฌ355). The 10.5o loft offering also comes in left hand.

D9 women's fairway wood


The new Wilson Staff D9 womenโ€™s driver (14หš) is completed with the Quaranta Blue graphite shaft and a Wilson Staff Womenโ€™s Performance grip. Available from mid-January, at an RRP of ยฃ299 (โ‚ฌ355).

For the first time ever, the Wilson Staff D9 fairway woods and hybrid feature Variable Face Technology, which delivers high ball speeds and high launch angles, regardless of where the ball makes contact on the club face. Both clubs feature a premium maraging steel insert to provide a thin, hot face for more speed, feel and distance performance.

The D9 men's fairway woods are available in three loft options โ€“ 15หš (3-wood); 18หš (5-wood); and 21หš (7-wood) - with the same MRC Tensei CK Blue shaft in A-, R- & S- flexes, plus Lamkin Genesis Crossline grips as used on the driver. Left hand models are available in 15ยฐ and 18ยฐ loft options. Available from mid-January at an RRP of ยฃ179 (โ‚ฌ215).

The D9 men's hybrid is available in four progressive loft options (19หš, 22หš, 25หš & 28หš) with the MRC Tensei AV Silver shaft in A(55g), R(60g), S(70g) flexes and Lamkin Genesis Crossline grip. Left-handed versions are available in 19ยฐ, 22หš & 25ยฐ loft options. On-sale from mid-January at an RRP of ยฃ159 (โ‚ฌ190).

Wilson uses generative design process to create new distance club range
D9 hybrid


The D9 womenโ€™s fairway woods are available in three loft options โ€“ 15หš (3-wood); 18หš (5-wood); and 21หš (7-wood) - with the same Quaranta Blue graphite shaft in ladies flex, plus Wilson Staff Womenโ€™s Performance grip as used on the driver. Left hand models are available in 15ยฐ and 18ยฐ loft options. Available from mid-January at an RRP of ยฃ179 (โ‚ฌ215).

The D9 womenโ€™s hybrid is available in three progressive loft options (22หš, 25หš & 28หš) with the Quaranta Blue graphite shaft in ladies flex and Wilson Staff Womenโ€™s Performance grip. Left-handed versions are available in 22หš & 25ยฐ loft options. On-sale from mid-January at an RRP of ยฃ159 (โ‚ฌ190).

For more information on all Wilson Staff products, including woods, irons, wedges, putters, balls, bags and accessories, visit www.wilson.com

Wilson uses generative design process to create new distance club range
D9 women's driver
The Editorial Team Avatar

About The Editorial Team

The editorial team at Golf Today strives to provide readers with captivating content that celebrates the rich heritage and exciting developments in the world of golf. Their collective expertise and dedication ensure that Golf Today remains a premier destination for golf enthusiasts seeking the latest news, insightful analysis, and engaging stories from the world of golf.

Updated: ago

Join the discussion

Leave a Reply

Your email address will not be published. Required fields are marked *

Read Next

OGIO Shadow range

OGIO releases new premium golf bag range

The brand unveiled its first ever premium synthetic golf bag, the OGIO SHADOW.
Lough Erne Resort - 17th tee

Grade "A" Architecture - Lough Erne Resort

Faldo Course, Co. Fermanagh, Enniskillen, Northern Ireland,
ECCO® GOLF & Rick Shiels drop special edition ultra-limited BIOM® C4

ECCO® GOLF & Rick Shiels drop special edition ultra-limited BIOM® C4

The sneaker-style hybrid shoe comes in white with red and black accents and has the same functionality as the regular BIOM C4.
magnifiercrossmenuchevron-downcross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram