Viya has deepened its long-standing relationship with European Tour Destinations, welcoming Yas Links Abu Dhabi and Saadiyat Beach Golf Club into the fold. The partnership already featured three of Dubai’s most recognisable golfing heavyweights: Emirates Golf Club, Dubai Creek Resort and Jumeirah Golf Estates, and now stretches across the UAE with the addition of Viya’s two championship venues in the capital.
Yas Links Abu Dhabi, host of the DP World Tour’s Abu Dhabi HSBC Championship, is widely regarded as the home of links golf in the Middle East and sits comfortably among the World Top 100. With its world-class design, immaculate playing surfaces and a proper coastal test that rewards imagination as much as execution, it’s a course that has helped put the region firmly on the global golfing map. It remains one of the Middle East’s most respected and influential venues and is now home to the Tommy Fleetwood Academy.
Just down the coast, Saadiyat Beach Golf Club offers a very different but equally compelling experience. As the UAE’s first Audubon-certified course, it blends sustainability with luxury, giving golfers a relaxed, refined round framed by sweeping views of the Arabian Gulf. It’s considered one of the country’s most scenic and environmentally focused places to play.
Christopher May, CEO of Viya, said: “Expanding our relationship with European Tour Destinations through the addition of Yas Links Abu Dhabi and Saadiyat Beach Golf Club represents an important step in the continued international development of our portfolio. We have seen the value of this partnership first-hand through our clubs in Dubai, and we remain committed to strengthening our collaboration with the group. This expansion also brings meaningful benefits to our members by providing access to a wider network of world-class destinations and enriching the overall value of their club experience.”
Ian Knox, Head of European Tour Destinations, added: “Viya has consistently demonstrated a clear commitment to world-class experiences across its venues, and we are very pleased to welcome Yas Links Abu Dhabi and Saadiyat Beach Golf Club into our network. The existing partnership with Viya’s Dubai clubs has already shown the strength of our collaboration, and the addition of these two acclaimed Abu Dhabi courses creates one of the most comprehensive collections of member venues within our portfolio. It also provides an excellent motivation for members from across the network to visit the United Arab Emirates and experience the very best of this exceptional golfing destination.”
With the expanded partnership, all five Viya venues gain access to European Tour Destinations’ expertise in areas such as tournament strategy, operational development and global marketing. Clubs also receive ongoing guidance on guest experience, course conditioning and long-term planning, while Viya teams benefit year-round from workshops, audits and conferences designed to sharpen standards, drive innovation and strengthen each venue’s international presence.
Members across the Viya portfolio will also enjoy preferred access to some of the network’s most sought-after venues, including Ryder Cup hosts Marco Simone Golf & Country Club in Italy and Le Golf National in France, as well as the 2031 Ryder Cup host, Camiral Golf & Wellness in Spain. They’ll also have access to La Hacienda Links Golf Resort on the Costa del Sol and Terre Blanche Hotel Spa & Golf Resort in the south of France, adding even more depth and global reach to their membership.
For more information about Viya, you can visit its website here.
