Your Golf Travel (YGT) has named three-time Major champion and 2026 European Solheim Cup captain Anna Nordqvist as a Global Brand Ambassador in a multi-year partnership. The Swedish star will share destination recommendations and help build excitement among YGT customers ahead of the Solheim Cup at Bernardus Golf in the Netherlands this September.
The deal, announced on 9 June 2026, gives YGT a high-profile link to women’s golf and European team competition as Solheim Cup preparations ramp up. Nordqvist’s remit includes sharing tips on her favourite courses worldwide, with a stated goal of inspiring more golfers, especially women, to book golf trips through YGT.
Nordqvist’s credentials
Nordqvist’s playing record gives the partnership sporting weight. She has 13 professional wins, including Major titles at the 2009 LPGA Championship, the 2017 Evian Championship and the 2021 Women’s British Open. A veteran of nine Solheim Cups as a player, she was appointed European captain for the 2026 edition.
“Golf has taken me to some incredible places and introduced me to some amazing people along the way,” Nordqvist said. “Of course, I always play to win, but some of my best memories, whether on Tour or as part of the Solheim Cup, come from the people I’ve shared it with. That’s why partnering with Your Golf Travel feels so natural. They make it easy to discover incredible courses and create memories that go far beyond the scorecard.”
Solheim Cup timing
The announcement lands with the 2026 Solheim Cup now fewer than 100 days away. The biennial transatlantic team match-play competition is scheduled for 11–13 September at Bernardus Golf in Cromvoirt, a Kyle Phillips-designed heathland course. Nordqvist will captain 12 European players against a U.S. team led by Angela Stanford.
In a recent Sky Sports captain’s column, Nordqvist said she and vice-captain Anne van Dam plan to take around 12 players for a team practice session at Bernardus in mid-July, with team selection roughly two months away. Those preparations give the YGT partnership an immediate context: the company said Nordqvist will help create Solheim Cup build-up content for its customers.
YGT’s ambassador roster
Nordqvist joins a YGT ambassador lineup that already includes Ryder Cup-winning captain Darren Clarke and former European Solheim Cup captain Suzann Pettersen, according to the company’s website. Adding Nordqvist deepens the company’s connection to women’s golf and event-driven travel.
Ross Marshall, Executive Chairman and Founder of Your Golf Travel, said: “As one of Europe’s most decorated players and having travelled to some of the best courses all over the world, Anna is the perfect ambassador to showcase the possibilities of golf travel. We look forward to working together to bring more fans to the Netherlands to support Team Europe in 2026 and to inspire your next golf trip from our huge range of destinations, made easy by our golf specialist agents.”
About Your Golf Travel
Founded in 2005, YGT describes itself as the world’s largest golf travel business, offering breaks and holidays to more than 3,500 destinations in 30 countries. The company says more than 250,000 golfers travel with it annually, with offices in locations including London (Farringdon), Brighton, Atlanta, Vilamoura, St Andrews and Cork.
Nordqvist’s first ambassador content for YGT is expected to focus on destination recommendations and Solheim Cup countdown coverage in the weeks ahead of Bernardus.
For more information about Your Golf Travel or the Solheim Cup visit www.yourgolftravel.com.
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Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.
Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.
As a lifelong student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional Rae Sargent, alongside 15 years in equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.
He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.