The putter that will help you save face on the greens

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Cleveland’s Frontline Elite range bids to alleviate damage from mishits
Posted on
January 24, 2023
Mark Flanagan in
Estimated reading time: 2 minutes

Mishit putts happen more than the average golfer would like to admit. Getting a beautifully grooved stroke takes time and effort and some of the best players in the world have struggled to achieve it.

It’s why the latest range of Cleveland putters, which go on sale on March 3rd, go a long way to addressing this issue. The Frontline Elite, which comes in eight different varieties, has really upped the ante in this area.

Cleveland claims that simulation/calculations, comparing forward-weighted Frontline Elite against rear-weighted competitors, produce 38% improved accuracy results when struck off-centre.

“For the Frontline Elite Putter, we used more than 30g of metal injection molded tungsten across the striking area to move weight as far forward as possible,” said Joe Miller, Product Manager at Cleveland Golf Europe

“In a forward-weighted putter design, face rotation is significantly reduced on off centre strikes. So, even if you miss-hit your putt, your ball will stay more on-line, head toward the hole as intended, and at the desired speed for more scoring chances.”

The technology that makes it happen is called Speed Optimized Face Technology (SOFT). Its individualized groove patterns, specific to each putter shape, are designed to balance energy transfer across an enlarged striking area, normalising ball speeds and helping mishits travel a similar distance to perfectly struck putts.

Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This innovation is intended to help maintain a consistent swing feel.

Also, to help with alignment consistency, Cleveland Golf’s patented 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type.

The Frontline Elite putter come with two shafts options. The All-In version, from UST Mamiya, is designed to add stiffness, strength, and consistency and is available in straight or single bend.

Meanwhile the more traditional-looking Stepless Chrome is also available in straight or single bend configurations.


The Frontline Elite Models:

• Frontline Elite 1.0

• Frontline Elite Elevado Slant Neck

• Frontline Elite Cero Slant Neck

• Frontline Elite Rho Slant Neck

• Frontline Elite 8.0

• Frontline Elite Elevado Single Bend

• Frontline Elite Cero Single Bend

• Frontline Elite Rho Single Bend


UK Prices

All-In shaft: £299

Standard Shaft: £249


Available in Europe: March 3rd

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About Mark Flanagan

Mark Flanagan has spent 25 years as a sports journalist. He has written for multiple golf magazines and can often be found missing putts from inside gimme range.

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