Loch Lomond Whiskies, The Spirit of The Open, is offering spectators at The 154th Open at Royal Birkdale and the AIG Women’s Open at Royal Lytham & St Annes the chance to win a bottle of its 50-Year-Old single malt whisky, valued at £25,000, through an on-site prize draw costing £10 to enter. All proceeds from the draw will go to The R&A Foundation. It runs across both championships and closes on 2 August.
Golden Tickets are available exclusively to spectators attending either event and are sold by brand ambassadors within the spectator villages at both venues. Purchasing a ticket triggers automatic entry into the prize draw. Entrants must be over 18, and entry is limited to one ticket per person, per promotional day.
The whisky
The prize is one bottle from a run of just 100 individually numbered bottles worldwide. The liquid was distilled in Loch Lomond Distillery’s distinctive Straight Neck Stills and matured for half a century in first-fill Bourbon and Oloroso Sherry casks. The distillery describes notes of crisp citrus and white-fleshed fruit, shaped by the extended maturation.
Supporting The R&A Foundation
Funds raised through the Golden Ticket campaign will support The R&A Foundation, which uses money from The Open to back charitable work aimed at broadening access to the game, improving wellbeing through golf, and opening pathways for aspiring talent worldwide.
Andrew Jack, Group Marketing Director at Loch Lomond Group, said: “As The Spirit of The Open, we are always looking for new ways to create memorable experiences for fans while supporting the wider game. The Golden Ticket does exactly that, giving spectators the chance to win one of our rarest whiskies while supporting the work of The R&A Foundation.”
Henry Keeling, Director of Commercial Partnerships at The R&A, said: “We’re grateful to Loch Lomond Whiskies for supporting The R&A Foundation through this unique prize draw. Golf has the power to bring people together, break down barriers and make a real difference in communities and support like this helps us continue that work.”
How to enter
Key details for spectators:
- Available on-site only at The 154th Open (Royal Birkdale) and the AIG Women’s Open (Royal Lytham & St Annes)
- Tickets cost £10 each
- One entry per person, per promotional day
- Entrants must be 18 or over
- All proceeds donated to The R&A Foundation
- Competition closes 2 August
- Winner drawn after the end of the AIG Women’s Open
For winners based outside the UK, delivery is to one UK address of their choosing, with transport or duty costs above £300 at the winner’s expense.
The draw closes on 2 August, and the winner will be announced following the final round at Royal Lytham & St Annes.
To learn more about the Loch Lomond 50-Year-Old, visit: https://spaces.hightail.com/
You can discover more about The R&A Foundation here: https://www.randa.org/en/
Related: The 156th Open Championship Heads to Royal Lytham & St Annes in August 2028
Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.