After a small hiatus on the launching of new golf bags into Europe, OGIO is back with some of their most striking products to date! After being incorporated into the Callaway Golf family, the brand returns with their All Elements series of products, designed to keep your equipment dry, regardless of the conditions.
The name OGIO is actually an acronym, standing for ‘Our Gear Is Organised’, and this mantra is taken to heart with the unique and premium 8-way moulded WOODĒ divider in the stand bag helping to separate your woods the rest of your set; preventing rubbing and discoloration from their graphite shafts. The cart version features a 15-way WOODĒ divider, giving even more protection to your clubs, and allowing for easy access when out on the course.
Surprisingly, this dividing system doesn’t add significant weight to the products, with the stand bag in particular, extremely easy to carry. What’s more, after testing the range out at the windy links of Princes Golf Club in Kent, we we’re hugely impressed with the bags’ ability to stay upright in even the most testing conditions!
Another link between the stand and cart bag options is the stand out designs, with the same 8 colourways offered in each. Not only do these designs look great out on course, they should also help the OGIO lineup stand out when in-store – something it’ll need to do against strong competition in the segment of the market.
OGIO’s aforementioned ownership by Callaway Golf will help the brand to access the latter’s international supply chain, as well as utilise existing distributor and retail networks; ensuring this new lineup is more visible than ever before … and not just because of the designs!
The pricepoint reflects the premium nature of the bags, with the stand bag having a suggested retail price of £260 (cart bag - £279). This places it amongst some of the more expensive products in the market place, however, OGIO are confident that the feature-packed range (as well as the standout graphics) will help it to hold its own with customers.
Oh, and don’t worry if you’re somebody who would prefer to blend in, there is also a plain black option in both cart and stand bag!
But that’s not all …
Away from golf, OGIO has enjoyed many global successes in recent years as a leading supplier of tactical luggage in some of the most demanding sports on the planet – namely in the outdoor adventure arena. This expertise has enabled them to build out their golf range further, and accompanying the All Elements bags is a range of travel gear, adorned with many of the same designs. Not only will this help your clubs and clothing stand out on the busiest airport conveyor belts, but you can rest assured that all will be safe and secure when it arrives!
This has lead the company to a partnership with Golfbreaks, a company accustomed to the world of travel, with the tour operator joining US Ski and Snowboard, and Aston Martin Aramco Cognizant F1, as official partners of OGIO.
All Elements Tech Specs & Pricing
Price: Stand (£260) Cart (£279)
Weight: Stand (5.69 lbs)
Capacity: Stand (9 pockets, 8 way top) Cart (11 pockets, 15 dividers)
Materials: Technical Geometric Ripstop with heavy PU backing
Further Details Available at: https://eu.ogio.com/
