- Pin Vision is entering the US market through a partnership with CourseRev.ai.
- CourseRev.ai’s existing partner clubs will be first in line for the rollout.
- Pin Vision says its technology is live at more than 100 clubs in Italy and the UK.
Pin Vision will bring its GPS and course-management tools to US golf clubs through CourseRev.ai, beginning with the booking platform’s existing club partners.
They more than 40,000 active golfers use their technology across Italy and the UK. Marco Simone Golf & Country Club, host of the 2023 Ryder Cup, is among its partner venues.
Live Flags and Pace Updates
Greenkeeping staff record each new hole location when they move a flag. Pin Vision uses that position to provide distances to the pin from a golfer’s location. Its digital maps also show hazards and tee boxes. The flag yardages depend on clubs keeping those hole locations current.
The company’s pace-of-play feature lets club staff identify delays and message groups on the course. Golfers can check how their round compares with the club’s pace target.
CourseRev.ai plans to use Pin Vision’s maps in its course visualisations and booking recommendations. Its invitation-only AI golf assistant, Teemeup.ai, is also set to display live pin locations in its chat interface. Pin Vision users, in turn, are expected to gain access to CourseRev.ai’s live tee times and conversational booking tools.
US Club Rollout
The company announced a UK integration with HowDidiDo and intelligentgolf in July, designed to put GPS distances alongside digital scoring.
“Partnering with CourseRev.ai means we can bring that experience to hundreds of American clubs at once, through a platform their operators already trust,” said Luigi Goria, Pin Vision’s founder, president and COO. The companies have yet to name the first US clubs or give a launch date.
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Related: Pin Vision Launches Pace of Play Feature to Help Clubs and Golfers Tackle Slow Rounds
Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.