In the 1950s, 60s and 70s, Wilson’s golf clubs ruled the roost. With players like Sam Snead, Arnold Palmer, Billy Casper and Hale Irwin on board, they were some seriously impressive glory days.
Then in the 80s and 90s some terrible decisions were made by those in control of the direction of the iconic sports equipment brand and those running the show now are still, effectively, trying to repair the damage that was done.
It is therefore not entirely surprising Wilson is today launching its latest range with more than a nod to the past. In 1956 its Dyna-Powered irons were considered revolutionary – Arnold Palmer used them at the 1960 US Open when he came from seven back to win. A forge-headed blade, they led the way for more than a decade and their modern equivalent still look incredibly similar.
Wilson is hoping that same spirit will ‘Power’ growth and restore some semblance of former glory but there is a long way to go for the American company. However the really good news for Wilson is golfers have gradually begun to realise it has, for some time now, been consistently producing clubs that punch above their weight in terms of value for money.
And while Wilson probably wants you to think the 2023 Dynapower range represents an enormous leap forward, it has actually been producing fantastic golf clubs for at least a decade.
“We first changed the game of golf seven decades ago and it’s time to do it again,” said Tim Clarke, President of Wilson Golf.
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“Just like the original concept, these new woods and irons are built with adding more power in mind, as we continue to innovate and deliver top-of-the-line products that raise the confidence of golfers at all skill levels. This time we’ve used advanced AI technology to redefine golf club power options and we’re extremely proud of this new line of Dynapower products and the impact they can have.”
Perhaps most interestingly is Wilson is not throwing all its lots in with carbon as its rivals press ahead with making drivers as metal-free as possible.
The Dynapower Driver is available in both carbon and titanium head options and comes with a host of custom fitting combinations – from swing weight, flex, shaft, loft and lie.
The irons are aimed at 10+ handicap golfers and Wilson has embraced AI technology. It claims thousands of clubhead data variations and aesthetics were analysed “to produce the most effective and pleasing shape possible”.
The resulting design then incorporated the pioneering Wilson Power Hole 3.0 technology, which Wilson is confident will “deliver maximum ball speed across the face of each club”.
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UK Prices
Dynapower Driver: £420 (carbon)/ £370 (titanium)
Fairways: £220
Hybrid: £195
Irons – 5-SW: £700 (steel) / £800 (graphite)
Available in Europe: Early March
