AXIS1 Tour HM Putter now available across Europe

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Half mallet design incorporates ground-breaking torque-free technology
Posted on
September 29, 2020
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The Editorial Team in
Estimated reading time: 2 minutes
AXIS1 Tour HM Putter now available across Europe


AXIS1, the leading putter brand used by Olympic Gold Medalist Justin Rose, has extended its pioneering putter range with the introduction of the TOUR HM model, now available to purchase across Europe.


Aimed at golfers who prefer the feel of a blade and benefit from the performance characteristics of a mallet, the TOUR HM putter has been engineered to ensure putts start on their intended line more often, thanks to the technology incorporated in the design.

A patented heel counterweight places the centre of gravity on the centre of the clubface, in perfect alignment with the axis of the shaft, to ensure the club head remains square at address and doesn’t rotate throughout the putting stroke.



“Given how well Justin has transitioned into using his AXIS1 ROSE model on Tour and the impact that this has had in the US market, we are delighted to offer the TOUR HM model across Europe,” said Nigel Freemantle, Managing Director of Brand Fusion International, the sole distributor of the brand in Europe. “Golfers struggling with consistency on the greens should look no further than the AXIS1 range of putters where they can take advantage of the incredible technology on offer,” he added.


The TOUR HM bridges the gap between the TOUR S/B & ROSE models and incorporates the same ground-breaking technology as the putter used by Justin Rose- which helped him set career-best totals in Total Putting (13th), Putting Avg (5th), Overall Putting Avg (3rd), One-Putt Pct (3rd) and 3-Putting Avoidance (8th) when he switched to AXIS1 in 2019.

Featuring a CNC milled putter head, crafted from 303 stainless steel, the TOUR HM half mallet weighs 355 grams and incorporates a stainless-steel shaft, plus Lamkin Deep-Etched traditional-sized, paddle shape grip as standard.



AXIS1 Tour HM Putter now available across Europe

The AXIS 1 TOUR HM model is available at a RRP of £449/€530 in right hand only. For more details of all AXIS1 models, visit www.brandfusionltd.co.uk.

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The editorial team at Golf Today strives to provide readers with captivating content that celebrates the rich heritage and exciting developments in the world of golf. Their collective expertise and dedication ensure that Golf Today remains a premier destination for golf enthusiasts seeking the latest news, insightful analysis, and engaging stories from the world of golf.

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