Simon Bale

Written by Simon Bale

Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.

Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.

As a longterm student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional, Rae Sargent, alongside 15 years in golf course and equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.

He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.

Simon Bale
Michael Brennan of the United States lines up a putt on the tenth green during the second round of the Bank of Utah Championship

Michael Brennan Wins Wyndham Championship and Secures FedExCup Playoffs Place

A closing 64 at Sedgefield carried the 24-year-old to his second PGA Tour title.

Anna Huang of Canada tees off on the fourth hole on Day Three of the PIF London Championship at The Centurion Club

Anna Huang Secures Fourth LET Title With Wire-to-Wire PIF London Win

The 17-year-old Canadian eagled the final hole at Centurion Club to beat Charley Hull by two shots and break Lydia Ko’s LET age record.

OGIO Rise

New Rise Carry-On and Checked Luggage Expand OGIO Travel Range

The hard-sided cases bring coordinated luggage to the Rise collection, while a new aloe finish extends across four of OGIO’s existing travel accessories.

Michael Brennan

Michael Brennan & Beau Hossler Share Wyndham Lead With Playoffs at Stake

Hossler must claim his first PGA Tour victory to reach the postseason, while Brennan can qualify without winning.

PIF London Championship logo

Anna Huang Takes Three-Shot Lead Into PIF London Championship Final Round

The 17-year-old Canadian closed a bogey-free 65 with her third eagle of the week at Centurion Club.

Beau Hossler

Beau Hossler Keeps One-Shot Wyndham Championship Lead Into Weekend

Hossler needs his first PGA Tour victory to reach the FedExCup Playoffs.

Buick LPGA Shanghai 2023 R4

Anna Huang Leads PIF London Championship as Charley Hull Shoots Record 62

The 17-year-old Canadian holds a one-shot halfway advantage at Centurion Club after Hull matched the lowest round in Ladies European Tour history.

Wyndham Championship logo

Beau Hossler Leads Wyndham Championship After Opening 61, Needs Win for Playoffs

Hossler finished with an eagle and two late birdies at Sedgefield, taking a one-shot lead in the PGA Tour regular-season finale.

PIF London Championship logo

Anna Huang Leads PIF London Championship After Opening 67

The 17-year-old Canadian holds a one-shot advantage.

Shura Links 5th and 6th holes

Shura Links Set for Five New European Routes From December

The all-premium flights will bring Brian Curley’s island course closer to European golfers.

Michael Thorbjornsen of the United States plays his shot from the ninth tee during the final round of the Rocket Classic 2026 at Detroit Golf Club

Michael Thorbjornsen Claims First PGA Tour Title With Closing 63 at Rocket Classic

The 24-year-old produced a bogey-free final round and holed a 26-foot birdie putt at the last to beat Xander Schauffele in Detroit.

Shino Kuwaki of Japan celebrates victory on the 18th green following the second play-off hole during the Final Round of the AIG Women's Open 2026 at Royal Lytham & St. Annes

Shiho Kuwaki Wins Maiden Major in AIG Women’s Open Playoff

The 23-year-old defeated Esther Henseleit over two extra holes at Royal Lytham & St Annes, continuing Japan’s run of success in the championship.

Ryder Cup - Future captains - Who follows Stricker and Harrington? Pictured: Zach Johnson

Zach Johnson Wins Fourth PGA Tour Champions Title of 2026 in Portugal

A bogey-free final-round 65 carried Johnson past Stewart Cink at The Els Club Vilamoura, continuing an exceptional rookie season on the senior circuit.

Davis Riley sinks 3-foot putt for the lead after rain delay at the Charles Schwab Challenge

Davis Riley Takes One-Shot Rocket Classic Lead After Closing Birdies

A bogey-free 63 moved Riley to 15-under at Detroit Golf Club, putting a third PGA Tour title and a place in the FedExCup Playoffs within…

Yealimi Noh of the United States plays her second shot on the 14th hole during the Third Round of the AIG Women's Open 2026 at Royal Lytham & St. Annes

Yealimi Noh Takes Three-Shot Lead Into AIG Women’s Open Final Round

A back-nine surge carried the American to seven under at Royal Lytham & St Annes, while five players share second place ahead of Sunday’s final…

Stewart Cink

Stewart Cink in Three-Way Tie for Lead at Portugal Invitational

An opening burst carried Cink to the lowest round of Saturday, while Pádraig Harrington and Rory Sabbatini matched his 13-under total in Vilamoura.

Cameron Young

Cameron Young Shoots 61 to Share Rocket Classic Lead

Seven birdies in his first eight holes put Young within range of PGA Tour history before he settled for a share of the lead with…

Haeran Ryu of South Korea tees off on the 18th hole during the Second Round of the AIG Women's Open 2026 at Royal Lytham & St. Annes

Two-Time Major Winner Haeran Ryu Holds Halfway Lead at AIG Women’s Open

Ryu recovered from a difficult start to reach seven under at Royal Lytham, with Shiho Kuwaki one behind and Jeeno Thitikul and Yealimi Noh sharing…

American Express Golf. Pictured: Zach Johnson

Zach Johnson Opens With 64 to Lead Portugal Invitational

The PGA Tour Champions rookie birdied his first three holes and leads Rory Sabbatini by one at The Els Club Vilamoura, with a fourth victory…

Putting Coach Jamie Donaldson Appoints The Loop to Grow Global Brand

The AimPoint Performance co-founder has enlisted the golf marketing agency to expand his audience, develop commercial opportunities and bring more of his coaching work into…