Written by Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.
Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.
As a lifelong student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional Rae Sargent, alongside 15 years in equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.
He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.
Jon Rahm Says He Will Focus on Playing as LIV Golf Seeks New Investors
The two-time major champion distanced himself from LIV Golf’s boardroom push, saying he “wouldn’t know the first thing to say” in an investor pitch as…
Ben James Earns PGA Tour Card as No. 1 in PGA Tour University Class of 2026
The Virginia senior held the top ranking wire-to-wire throughout his final college season, becoming only the fourth player to earn direct PGA Tour membership through…
Cabot Bordeaux Provides Quality Golf, Fine Wine and Luxury Dining
Golf Today visited South West France to ask why Cabot Bordeaux belongs on every discerning golfer’s bucket list and to experience après golf at the…
TGI Delivers Game Changing Technology with PLATFORM Golf at the Forefront
The TGL Finals delivered the kind of drama that only tech-enhanced golf can produce.
Masters 2026 Betting Predictions
The Masters 2026: Form, Fault Lines, and the Pursuit of Augusta Immortality
Shotscope LM1 Launch Monitor
Shot Scope, an industry leader in performance driven golf technology, releases their new LM1 Launch Monitor delivering accurate, easy to understand performance data in a…
Tech startup Hosel takes swing at global second-hand golf equipment market
Tech startup Hosel helps golfers and resellers of second hand golf equipment buy and sell with confidence
The rise of the remote… is it time to make the switch?
Electric trolleys are very much for norm for golf club members, but the recent rise in remote control trolleys means it’s more than likely someone…
Jack Buchanan wins the African Amateur Championship
The 21-year-old dominated the field at the Royal Johannesburg East Course with a 21-under-par total of 267
American Golf is acquired by original Dragon, Peter Jones
Peter Jones and his investment group have acquired American Golf, the UK’s largest golf retailer, comprising of 80 stores and a leading online retail website,…
Greatest 36 Hole Membership at Trump International Golf Links
Two championship links. One private membership. Trump International, Scotland has quietly become one of the most compelling 36-hole destinations in world golf.
New 18 Hole Course to open in Dalaman, Turkey
Region’s first championship course to open at The Hilton Dalaman Sarıgerme Resort & Spa in June 2026 to create new golf destination in Türkiye
Golf For Good: Charity Golf Holidays to Cambodia That Transform Lives & Replace Dangerous Village Playgrounds
Golfers seeking a once-in-a-lifetime travel experience now have the opportunity to enjoy world-class championship golf in Cambodia – while directly funding the replacement of dangerous…
2028 R&A Championship Dates locked in for Olympic Year
The R&A have announced the 2028 dates for their flagship events, The Open, AIG Women’s Open & ISPS Handa Senior Open
MENA Golf Tour launches its new season with exciting professional debut from UAE golfer
UAE’s top amateur golfer, Ahmad Skaik, has turned professional and will make his debut at the opening event of the MENA Golf Tour’s 2025-26 season in…
Newly renovated Sicilian resort reopens for the winter season
Picciolo Etna Golf Resort & SPA re-opens with attractive packages for winter stays, New Year’s Eve, and enjoyable winter golf now available.
Dramatic Play-Off To Secure The Win At The Women’s Amateur Latin America Championship
A long-awaited success in the Women’s Amateur Latin America championship (WALA) for the top-ranked player in the field after a dramatic play-off victory in Mexico.
27 holes of high-quality golf, fine wine, Michelin star food, and a luxury spa, at the Chateâu Des Vigiers
Step back in time to experience quality golf courses, unadulterated luxury, exemplary service and rustic cuisine, deep within the heartland of French wineries
LIV Golf moves to 72 hole format for 2026
The move to four days of competition reflects LIV Golf’s global momentum and evolution to deliver more action and entertainment for fans
Abu Dhabi HSBC Tournament Preview 2025
The 20th edition of the tournament takes place this week at Yas Links, with a stellar field, featuring 8 of the victorious European Ryder Cup…