Written by Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.
Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.
As a lifelong student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional Rae Sargent, alongside 15 years in equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.
He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.
Future proofing the Old Course at St Andrews
Work will begin next week on a carefully planned programme of enhancements and restoration to the Old Course ahead of The 155th Open in 2027.
Andrew Marshall claims first Legends tour win at Italian Senior Open
Andrew Marshall claimed a maiden win on the Legends Tour at the Sergio Melpignano Senior Italian Open after a superb closing 66 at San Domenico…
Two former European Tour stars to debut on Legends Tour in Italy
The Sergio Melpignano Senior Italian Open gets underway this week with two recognisable faces making their Legends Tour debut at San Domenico Golf.
Prestigious Portuguese Resort to host Amendoeiras em Flor 2026
The Algarve’s oldest amateur golf tournament, Amendoeiras em Flor (the Almond Blossom Tournament) is to be hosted at Palmares Ocean Living & Golf in 2026.
All time leading Ryder Cup points scorer opens first course at Terras da Comporta
Sergio García has joined the ranks of tour legends turned golf-course designers with the official opening of The Torre Course, his first signature design and…
Support your Ryder Cup Team in Style
As the excitement builds for the 45th showdown between Luke Donald’s Europe and Keegan Bradley’s US teams, official merchandise is now available. Which team will…
Cabot Bordeaux, an exclusive retreat in the heart of French wine country
Acclaimed golf resort, Cabot Bordeaux, has unveiled its Golf & Wine Package perfect for the harvest season.
50th Walker Cup – Great Britain & Ireland Team announced
GB&I set to face the US in the 50th Walker Cup this September. Who has made the team? Meet the players announced today
Time to start thinking about your Autumn/Winter wardrobe
PING has launched its 2025 Autumn-Winter collection for both men and women, marrying innovative insulation and waterproof technology with comfortable, breathable and effortless style.
Free golf lesson from Phil Mickelson
We all love Lefty, and it’s undeniable he’s amongst the best short game players of all time. In a new HyFlyers video he gives a…
Discover Jack Nicklaus’ proudest golf course design in Ireland
Killeen Castle: Ireland’s Regal Golfing Gem with a Championship Soul
A new haul of Irons from PING
As their technology and innovation coninues, PING showcases two new varieties of Iron to offer higher launch and advances in sound and feel.
New Scottish Golf Course: An exciting first glimpse
Luxury Golf developer, Cabot, builds on its legacy of excellence in golf by adding a stunning new course to its Cabot Highlands experience. The first…
Keeping the game alive: UK’s largest golf retailer seeks to engage Gen Alpha
With golf at risk of dying out, what is being done to engage the younger generation into the game of golf?
Remaining 20 hotly contested spots for the 153rd Open now filled
The final spots for players to take part in the 153rd Open at Royal Portrush, Northern Ireland later this month have now been filled. Who…
A gruelling undertaking but all for a very important cause
Not your normal Golf Today story but one that we felt compelled to share – personal trainer to aspiring young golfers undertakes a monumental cycle…
Play More, Spend Less: Topgolf’s 2025 Summer Line Up
With longer days and school/college or work holiday season looming fast, what better way to spend some free time bringing your friends and family of…
The 153rd Open – Final Qualifying Rounds – who will get a much coveted place?
With final qualifying for the 153rd Open taking place on 1st July, how will you find out who has been successful in attaining one of…
Top Tracer adds a new and exciting championship course to its platform
Toptracer announces exciting but challenging new addition to Gameplay in time for this summer’s Open Championship
Former premier league footballer plays Legends Tour golf event in Greece
One of the Premier Leagues most loved ex-footballers and YouTube content creators, Jimmy Bullard, ‘loved every minute’ of a successful week at the Costa Navarino…