What.Golf: A new way to compare golf equipment before you buy

We all know that buying golf equipment can be a bit of a minefield. With new models arriving every year and plenty of reviews offering different opinions, knowing which clubs are genuinely worth considering isn’t always straightforward. That’s where What.Golf comes in, bringing professional reviews, product ratings and retailer prices together to help golfers compare their options.

Rather than relying on a single review or the opinion of one publication, What.Golf analyses reviews from multiple professional sources and brings the findings together through a consistent scoring system, giving golfers a broader picture of how products perform.

How does What.Golf work?

Products receive an overall score out of 100, designed to reflect the available professional review evidence. Where there is enough information, users can also see ratings for individual characteristics, including distance, forgiveness and feel.

The categories assessed vary depending on the equipment. Drivers, for example, can be compared on distance and forgiveness, while golf shoes are assessed on the likes of comfort, grip and waterproofing.

Users can also follow links to the original reviews, where available, to see what testers liked, what they criticised, and how a particular product might suit their game.

What.Golf’s published methodology explains how it approaches review aggregation and product scoring. The platform takes account of the amount and consistency of the available evidence, which is worth bearing in mind when comparing different models.

A club that has been reviewed by several independent publications may have a more established rating than a brand-new release with limited coverage. Equally, a higher score does not automatically mean one club will perform better for you than another.

Finding the right equipment for your game

We all play the game differently, and what works for one golfer will not necessarily work for another. Some of us are chasing every last yard off the tee, while others would happily sacrifice a few yards for a bit more forgiveness. The same applies to irons, wedges and just about everything else in the bag.

What.Golf covers a range of equipment categories, including drivers, fairway woods, hybrids, irons, wedges, putters, golf balls, clothing and shoes. Its catalogue and search tools allow users to compare products across those categories.

For example, a golfer struggling with consistency off the tee might prioritise forgiveness, while a low-handicap player could be more interested in controlling spin and trajectory. Someone looking for new irons might focus on the balance between distance, feel and playability.

The platform also offers Ask What.Golf, an AI-assisted search feature that allows users to ask equipment-related questions in natural language.

Rather than having to know exactly which models to search for, you can ask questions such as which irons might suit a mid-handicapper or which wedges could help you generate more spin. The tool uses the platform’s available product and review data to identify relevant options and help you build a shortlist.

It is a useful starting point, particularly if you know what you want to improve but are unsure which products to consider. However, it is still worth checking the original reviews and product specifications before making a decision, rather than taking an AI-generated recommendation at face value.

Finding the best value

Performance is only part of the buying decision. Price matters, too, particularly when manufacturers release new models at premium prices, and golfers have to decide whether the latest technology is worth the extra expense.

What.Golf includes retailer listings alongside product information and ratings, allowing users to compare available prices without having to jump between multiple websites.

This can be particularly useful when weighing up the latest release against an older model. A newer club might offer the latest technology, but that does not automatically make it the best-value option if an older model already delivers the performance you need.

Retailer listings may not include every available deal, and prices and stock can change, so it is always worth checking the final price and availability directly with the retailer before buying.

Is What.Golf worth using?

Ultimately, What.Golf is a useful starting point for anyone researching new equipment, particularly if they are unsure where to begin. It brings together information that would otherwise mean visiting several different websites, making it easier to compare products and identify those worth considering.

Of course, a club that performs well in professional testing will not necessarily suit every golfer. There is still no substitute for a proper fitting and hitting clubs yourself, but having a better idea of what you want to try before you get there can only help.

For anyone considering a new driver, set of irons or even a change of golf ball, What.Golf is worth having a look at before making that next purchase.

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