Simon Bale

Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.

Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.

As a longterm student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional, Rae Sargent, alongside 15 years in golf course and equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.

He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.