Written by Simon Bale
Simon Bale is the publisher of Golf Today. A low single-figure handicap golfer, he was previously a major shareholder and course reviewer for Top100GolfCourses.com for over a decade, starting in 2010. Through this role, he developed extensive knowledge of golf course design and architecture while playing more than 300 courses worldwide.
Simon is also the founder of Media Drive, a leading digital golf marketing agency which he successfully directed from 2008 to 2024.
As a lifelong student of the game, Simon takes an analytical approach to both equipment technology and swing mechanics—insights sharpened by two years working in a pro shop under the guidance of experienced professional Rae Sargent, alongside 15 years in equipment marketing. His deep understanding of the elite and professional game is further reinforced by his role as the father of elite-level Surrey county player Henry Bale, and by the strategic partnerships he forged with the PGA Tour and DP World Tour (DPWT) throughout his career at Media Drive.
He has now turned his full attention to covering all aspects of the sport for Golf Today, regularly attending tour events and visiting global golf destinations to deliver authentic, first-hand reviews and original imagery.
Under Armour guilds the success of their Drive Pro shoe range
Under Armour has launched it’s “Gold Edition” of their performance-enhancing Drive Pro golf shoe ready for summer 2025.
Classic brands and retro styles return to the course
Was it just us, or did there appear to be a more diverse set of brands on display at The Masters this weekend than just…
Golf in France exceeds all expectations
Golfers looking for an alternative to the hustle and bustle of more popular destinations will find something quite special in Moliets.
Breaking News: Legends Tour to visit Brocket Hall in August 2025
Legends Tour announces English Legends tournament at Brocket Hall – chance for golf fans to watch legends of the game and even tee it up…
Push the Motocaddy feeling on!
Motocaddy’s feature-packed, light-weight, user-friendly QB2 Push Trolley glides onto fairways!
Join the growing number of converts to the remote controlled trolley with the ME REMOTE from Motocaddy
The world’s leading electronic trolley brand, Motocaddy, has unveiled it’s new entry-level remote controlled trolley, the ME REMOTE.
The Italian Golf Shoe Evolution Continues with Duca Del Cosma SS25 Collection
Italian Luxury golf fashion brand, Duca del Cosma, launches its standout SS25 golf shoe collection, introducing two new lightweight outsoles and comfortable insole technologies in…
Costa Navarino hosts Legends Tour Trophy in June 2025
Costa Navarino Legends Tour Trophy to return after a successful debut last year.
PING Releases new Scottsdale 2025 Putter Range
Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter family, PING CEO & President John K.…
The best of the three W’s… heathland golf’s greatest debate
Any connoisseur of Surrey heathland golf will have a preferred order of the three W’s, which have been at the centre of great debate for…
Waste Management Phoenix Open 2025 preview
Waste Management Phoenix Open 2025 preview: Can Scottie Scheffler win in Arizona again?
Terras da Comporta Dunas Course opens for play
Terras da Comporta, Dunas course, is open for play and the David McLay-Kidd design offers breath-taking views and excitement from start to finish
La Hacienda Alcaidesa Links Golf Resort
Alcaidesa golf reinvents itself at La Hacienda and invests millions in redesigned Links Course and new luxury Fairmont Hotel
The lowest rounds in The Majors
Lowest round records from the four Major Championships – The Masters, The USPGA, The US Open and The Open
Emerald green fairways and beautiful backdrops in county Kildare
When we think of Ireland, most golfers consider links golf and drammatic dunes, yet Ireland is the home to some of Europe’s best parkland courses
What is stroke play in golf?
Strokeplay is the most common form of competition at most professional and amateur tournaments and is seen as the purist form of competitive golf